Advantages of Professional Marketing
You have but one
property to show. Today, homes are bought by comparison.
You may not be
aware of the tastes and requirements of the buyer, or have the first-hand
knowledge of competitive values.
You may not be
familiar with writing a contract that is valid and legal.
A buyer is timid
about discussing his/her financial position with you and you may be similarly
You do not have
the time to leave your home or job to help the buyer arrange his/her finances. Also, you may not be fully aware of the
current “Home Loan” market.
You may not feel
easy to readily negotiate the price with a buyer. However, the third party,
your real estate consultant, can work out the negotiations. Direct contact can weaken your position with a
visitor will not admit freely to you their likes and dislikes, yet these must
be brought out into the open for you to sell.
You may find it
hard to “follow-up” their visit at once as it may be interpreted as your
anxiety to sell in a hurry.
You may make
needless outlays to improve your home for selling. The real estate sales consultant’s experience
and advice may save you needless expense.
You may show
your home 100 times or more to could-be-buyers, and spending time, money and
effort to eventually pay a commission to an agent, who is properly trained to
verify prospective buyers.
You may accept
an insincere offer and spend months of time and money in litigation, in order
to free up your property, so you can re-market your property once again.
You may find
buyer’s and seller’s personalities conflict, thereby losing a perfectly good
sale. The sales consultant, as a third
party, can diplomatically consummate a sale.
Most buyers seek
the service of a reputable Agent, because they realise the pitfalls of direct
negotiations with the seller, and they also feel safer dealing with a
professional for guidance.
The real estate consultant
can also enlist the service of fellow real estate salespeople, giving the owner
the advantages of his entire local sales marketing team.
The real estate
sales consultant will price the property to sell at a fair “market-value”. The average owner over-prices their property,
but often accepts a price below the real “market-value”.
Sale” sign often indicates to people “curiosity seekers are welcome”. People do not always take “Private Sellers”
seriously, but your sales consultant will screen the lookers from qualified
Your real estate
sales consultant guarantees their work. They get paid only when your home is SOLD.
most importantly, we will put more cash in your hand. Private buyers take the commission plus
another 3-5% off what you are asking, in determining what they are willing to
pay. When buyers see our professional
marketing programme and service they expect to pay top dollar.